Hospitality Business Development Essay Example | Topics and Well Written Essays - 1500 words

Hospitality Business Development - Essay Example This paper illustrates that since the mid-1960s, Swire Group was running chains of hotels that offered its excellent services. The hotel offers quality services to its large clientele by serving healthy cuisine, offering lodging and conference facilities, as well as an offering outside catering services. In 2013, the total annual revenue for its classical services was in the excess of 1 billion US dollars for their Taiwan, Hong Kong, USA and China branches in. Swire Group is also involved in the logistics and cold storage and is renowned for having the largest refrigerated warehouse in Hong Kong. In both empirical and conceptual studies that involve business strategy, the repercussion of the business environment  is  a critical contingency factor at the hotel. The performance of any environment is pegged on its strategic position. In strategic management literature, one major concern is the manner in which organizations adapt to the strategic environment. This depicts the way in which companies attempt to fit properly within the business environment where they can operate amidst changes that happen in the corporate strategy. According to Wagen and Goonetilleke, strategic business environment leads to strategic analysis. A strategic analysis looks into the industry deeply as well as the organization’s operations that enable the management make successive decisions. Analysis of an organization should take place when carrying out a strategy to acknowledge the factors that influence the profitability of an organization. Analysis can either be external or internal.Additionally, internal and external analysis can be categorized into micro-environmental and macro-environmental.